Sell
Selling is a marketing problem and a negotiation problem
Most of what determines your net proceeds happens before the sign goes in the yard: the price, the preparation, and the story the listing tells. Here is how we handle all three.
Step one
What is your home worth?
An automated estimate reads public records and guesses. It cannot see that you redid the kitchen, that the lot backs onto a road, or that the two comparable sales it used were both distressed. An agent can.
- A walk-through of the property, in person
- The comparable sales an appraiser would actually accept
- A price range with the reasoning shown, not a single number
- What to fix, what to leave, and what each is worth
- No obligation and no listing agreement attached
Want a number right now? Our instant estimate reads public records and gives you a starting range in thirty seconds — useful for orientation, blind to your home’s condition. The valuation on this page is the one we’ll actually defend.
The process
Five stages, no surprises
You will always know what happens next and who is doing it.
Valuation
We walk the property, pull the comparable sales that an appraiser would actually use, and give you a range with the reasoning behind it — not a number pulled from an automated estimate.
Preparation
Repairs that return more than they cost, staging where it moves the needle, and professional photography, floor plans and video before a single showing.
Launch
Syndication to the MLS and every major portal, a coming-soon window to build demand, targeted digital campaigns and the agent-to-agent outreach that portals cannot do.
Negotiation
Offers evaluated on terms, not just price — financing strength, contingencies, timelines, appraisal gaps. We tell you which offer is actually the best one.
Closing
Inspection responses, appraisal management, title coordination and a final walkthrough that catches problems while there is still leverage to fix them.
Marketing
What we actually do once you list
Not a checklist for the listing presentation — the work that actually moves a buyer from scrolling to writing an offer.
Photography, film and floor plans
Professional stills, video, and a measured floor plan on every listing. Buyers rule out fewer homes for the wrong reason when they can see the plan, and a house that photographs properly gets seen more.
A social audience that already exists
Thousands of followers and thousands of views a day across our channels. A lot of Summit County buyers look at social before they ever open a portal, and your listing goes in front of an audience we have already built.
Paid campaigns aimed at real buyers
Targeted digital advertising built around the buyer profile for your house and your price band — not a boosted post to nobody in particular.
Staging and pre-listing preparation
A prep list costed line by line, with an honest note against anything we think you should skip. Paint and repairs go through Gambino Paint, so the numbers are real rather than estimated.
Private and off-market marketing
For sellers who do not want a sign in the yard, a controlled release to cooperating agents and a vetted buyer list — before, or instead of, public marketing.
The MLS, and the agents on it
Full syndication to the MLS and the portals that pull from it, plus direct outreach to the agents who represent the buyers for your house. Portals cannot make that call; we can.
Questions